The platform and project included the following core areas:
- Product strategy for global platform scaling and market expansion
- Live streaming capabilities to support high-demand events
- Backend and content platform improvements for localization and delivery
- Cross-functional product leadership and experimentation to drive user engagement
In practical terms, the work was structured across the following initiatives:
- Owned and supported product expansion into LATAM (39 territories), EMEA, and APAC, aligning roadmap priorities with market needs and scaling the platform to millions of new users
- Defined product requirements for live streaming capabilities, preparing the platform for high-demand events such as sports and the Olympics
- Prioritized and guided improvements to backend services, enhancing localization, media handling, and global content delivery
- Ensured compliant and seamless content experiences by enabling regional adaptations, content restrictions, and integration of new content sources such as live news
- Led cross-functional teams across engineering, product, and business stakeholders, ensuring alignment between technical delivery and product goals
- Drove continuous product discovery and experimentation to improve content discovery, engagement, and user interaction
A globally scalable, high-performance streaming platform was successfully delivered, enabling expansion into new markets, supporting live events at scale, and improving user engagement through strong product leadership and execution.
