Payments in iGaming

A leading iGaming operator active in the European Union as well as on the North American market. The operator needed support with implementation and optimization of multiple payment methods across various devices.

EU & North America
React, iOS, Swift, Android, Kotlin, Apple Pay, Adyen, iDEAL, Trustly, Swish, amongst others.

The iGaming operator we worked with has +20 million users and is active across +10 markets within the European Union as well as in multiple states throughout the North American market. Users are able to access a wide variety of products (sports betting, casino, live casino, bingo, poker, etc) across multiple different devices and channels such as web, mobile web, and apps. 

Considering the vast user base, the number of markets, and the typical behavior amongst its users, offering multiple different payment methods and optimizing the user experience across these is key.

When operating across multiple markets, devices and user journeys, handling payments becomes a bit of a balancing act - and so was also the case for our client. Being active in many markets, our client wanted to offer local payments options on the key ones, whilst maintaining efficiency in the development and maintenance of the various payment solutions. Next, leveraging the possibilities of mobile payments (ApplePay, iDEAL, Swish, etc.) was key as the majority of users are either using mobile web or apps. And last, ensuring a smooth user experience whilst topping up the balance in user journeys such as in game play or sign-up gave some extra flavor to the assignment.

The work required to do this involved a lot of cross-team collaboration as both backend, frontend, and native teams were involved as well as testers from many of the different markets to ensure that the payment methods worked in production with real payment accounts across all devices and journeys. 

Codepole helped with the launch of our current platform. Implemented features and products enabled us to rapidly scale our existing Swedish business and expand to new markets.

Robin Tjassens, Kompar

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