KOMPAR is an online marketplace for SME financing operating in Sweden (one of the top 3 brokers in the country), Netherlands, and Finland with more than 10,000 SMEs served and 30m EUR capital financed through the platform.

Sweden, Netherlands, Finland
JavaScript, Node.js, React, Next.js, Express.js, AWS, MongoDB, Webflow

KOMPAR's marketplace enables SMEs in Sweden, Netherlands and Finland to obtain financing from more than 30 banks. Our job was to build a web-based platform that allows SMEs to compare business loans within seconds. This included building the full front-end, back-end and multiple API integrations.


Our task has been to help Kompar build a platform that makes the process of comparing business loans as easy as comparing flight tickets. To make this happen, we had to break it down into specific sub-tasks, some of which have been:

  • SME Front-end: building an interface that makes the loan application process, loan overview and signing process easy for business owners.
  • Lender Front-end: designing and implementing an interface that allows lenders to get a good overview with the right data points to complete their credit decision.
  • Back-end: creating a back-end structure that automatically pulls thousands of data points for identification, credit decisions, KYC/AML management, etc. from API services within seconds whilst the user is filling in it's application.
  • API service: putting in place an API service that lenders can connect to in order to allow for automated credit decisions and underwriting.

Competence need

The key challenge was to hire a top team for various functions within a short period of time. Since KOMPAR is working with multiple financial institutions its service requires top software developers. To reach its clients - SMEs from different industries such as construction, transportation or retail; KOMPAR also needed a marketing team consisting of members with different experiences, ideas and approaches to marketing.

Additionally, creating an entire team from scratch had an additional challenge - to create the right culture of ambition, collaboration and support.

Team set-up

We prepared a multichannel recruitment approach and multistep interview process to ensure the right amount and quality of applications coming for each role. Each team member was responsible for each department's recruitment.

Initial phase of our work with KOMPAR was very demanding but at the same time extremely rewarding. The employees put in place for the team were the following:

  • 3 Software Developers
  • Product Manager
  • Senior Marketing Consultant, Performance Marketing Manager, Marketing Intern
  • Customer Success & Content Specialist


Together with Kompar, we have developed a platform that enable business owners to make a loan application and receive offers from +20 banks within seconds. Lenders can either apply automated underwriting through our API or by some of the custom credit decision models we have built for them. The user experience has received very positive feedback from users and the conversion rates have increased significantly. In addition to this, a lot of the operations work has been removed through automation of administrative and regulatory tasks.

The marketing team has significantly improved the SEO positioning of the company and integrated marketing automation software integrated with the lending platform.

Our work with Kompar continues as the company is looking to expand internationally and always strive to improve the user experience. We're proud to be working with Kompar and are looking forward to continuing doing so in the years to come.

Codepole helped with the launch of our current platform. Implemented features and products enabled us to rapidly scale our existing Swedish business and expand to new markets.

Robin Tjassens, Kompar

Codepole managed to provide me with top quality candidates in short period of time. Their support and hands-on approach throughout the recruitment process were invaluable.

Daniel Abebe, HuggyStudio