Kindred Group

Kindred Group is an international online gambling operator providing sports betting, casino, poker, and bingo services across multiple regulated markets. Founded in 1997 and headquartered in Malta, the company operates a portfolio of leading brands, including Unibet and Maria Casino. Its mission is to deliver a safe, responsible, and data-driven gaming experience at global scale.‍

Country:
Industry:
iGaming
Technologies:
Kindred Group

Kindred operates as a large-scale, multi-product organization, and the objective of this role was to drive mobile product excellence, scale engineering operations, and support global expansion across all markets and verticals. Our task was to lead the end-to-end development and optimization of mobile platforms (iOS and Android), align multiple engineering teams, and ensure high-performance delivery across a complex, regulated, and data-intensive ecosystem.

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Engineering Leadership & Organizational Scaling
  • Led an engineering organization of 60+ professionals, with direct management and mentorship of 4 Product Owners across Casino, Live Casino, Poker, and Bingo
  • Owned a £12bn annual revenue product portfolio, ensuring alignment between product strategy, platform performance, and business outcomes
  • Established and optimized Ways of Working, improving collaboration across product, engineering, and business teams
  • Aligned cross-functional teams around shared product roadmaps and strategic priorities, ensuring consistent execution at scale
Strategic Product Development & Market Expansion
  • Defined and drove the product portfolio strategy in collaboration with executive stakeholders, balancing user needs with long-term scalability
  • Led a major international market expansion, delivering a bespoke platform tailored to regulatory and market-specific requirements
  • Drove platform modernization by decommissioning legacy integrations and simplifying the product ecosystem
  • Ensured product readiness for global markets through localization, compliance, and scalable architecture decisions
Data-Driven Personalization & Platform Innovation
  • Led the development of a real-time personalization engine, enabling dynamic, user-specific experiences across products
  • Oversaw delivery of a content and data platform, improving flexibility and speed of product iteration
  • Directed development of an internal CMS and tooling ecosystem, empowering teams to manage and optimize content efficiently
  • Established data-driven product practices, including KPI tracking and BI dashboards for real-time performance monitoring
Multi-Team Agile Orchestration
  • Owned product strategy and execution across five engineering teams (35+ developers), covering the full mobile product lifecycle
  • Defined roadmaps, backlogs, and priorities, aligning stakeholders and ensuring efficient sprint execution with Scrum Masters
  • Coordinated complex, multi-market delivery plans, balancing business impact, technical constraints, and regulatory requirements
  • Enabled continuous delivery through scalable CI/CD practices (Jenkins, Bitbucket, AppCenter)
Product Optimization & Performance Engineering
  • Led performance optimization initiatives, achieving a 95% reduction in loading times, significantly improving retention and engagement
  • Drove data-informed product decisions using Adobe Analytics, Tealium, and Appsflyer
  • Owned and delivered a full UX/UI redesign of core customer journeys, improving usability and conversion
  • Balanced innovation with platform stability across Swift, SwiftUI, and Kotlin environments
Global Expansion & Technical Compliance
  • Enabled international product expansion by launching new apps and adapting existing products to local regulatory requirements
  • Led implementation of a unified Identity Access Management (IAM) framework across mobile and web platforms
  • Standardized observability (Prometheus, Grafana, Splunk) to ensure high availability and proactive monitoring across AWS/Kubernetes
  • Ensured secure, compliant, and scalable product operations across all markets
A scalable, high-performance product ecosystem was successfully delivered, enabling global growth, improved user engagement, and strong alignment between product strategy, engineering execution, and business outcomes.
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Codepole helped with the launch of our current platform. Implemented features and products enabled us to rapidly scale our existing Swedish business and expand to new markets.

Robin Tjassens, Kompar

Codepole managed to provide me with top quality candidates in short period of time. Their support and hands-on approach throughout the recruitment process were invaluable.
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Daniel Abebe, HuggyStudio