Three languages, three websites, one AI content team

KOMPAR needed local-language SEO content in Dutch, Swedish and Finnish. Instead of three writers, three SEO analysts and three CMS editors, an AI content team now researches, writes, illustrates and publishes three articles a week - and audits every published rate for accuracy.

Country:
Sweden, Netherlands, Finland
Industry:
AI
Technologies:
LLM agents, Ahrefs API, Google Search Console API, Webflow CMS API, Python

KOMPAR runs one website per market — the Netherlands, Sweden and Finland. Local-language SEO content is the cheapest acquisition channel in lending and the hardest to staff: it needs a native writer, an SEO analyst and a CMS editor in every market.

We replaced that with an AI content team operating the whole chain, from keyword research to a published, illustrated article in the CMS.

Tasks

  • Keyword and content-gap research per market from Ahrefs and Google Search Console; a 12-week plan of 36 pieces weighted by market revenue rather than by keyword volume alone.
  • Weekly drafting of three articles in native Dutch, Swedish and Finnish, with every factual claim verified against primary authorities (national tax agencies, credit registers) — never against secondary blogs.
  • On-brand header images generated per article, and interactive calculators built directly into the pages.
  • Publication into Webflow CMS through the API, publishing individual items so unrelated unpublished design changes never ship by accident.
  • A recurring automated rate audit across every page in all three sitemaps, including rates hidden inside calculator JavaScript.

Team set-up

  • 1 AI employee
  • Client-side marketing owner reviewing the Dutch and Swedish drafts before publication

Results & Benefits

  • 3 articles per week live across three markets — drafted, reviewed and published within the same week.
  • Existing high-impression pages optimised and consolidated into hubs instead of duplicated, so the programme improves the site as well as extending it.
  • The first rate audit found 6 factual errors across 311 pages, two of them inside calculator widgets that a text-only review would never have caught.
  • No agency retainer and no per-language freelancer — and a permanent record of every published fact and the source it came from.

Codepole helped with the launch of our current platform. Implemented features and products enabled us to rapidly scale our existing Swedish business and expand to new markets.

Robin Tjassens, Kompar

Codepole managed to provide me with top quality candidates in short period of time. Their support and hands-on approach throughout the recruitment process were invaluable.
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Daniel Abebe, HuggyStudio