AI sales-call QA in two languages

Telephony dashboards count calls, not conversations. We built an AI reviewer that reads every call record, transcribes recordings in Dutch and Swedish and turns them into monthly per-agent scorecards - and it immediately found 224 lost inbound calls nobody knew about.

Country:
Sweden, Netherlands
Industry:
AI
Technologies:
LLM agents, JustCall API, speech-to-text (Dutch, Swedish), Python

A sales manager cannot listen to thousands of calls, and telephony dashboards flatter the team: they count calls rather than conversations, and abandoned inbound calls are often not reported at all.

We built an AI reviewer that reads the raw call data, listens to the recordings in Dutch and Swedish, and turns both into a monthly per-agent scorecard.

Tasks

  • Pull every call from the telephony API and compute the metrics that actually matter: connect rate on outbound answered versus attempted, real talk time rather than ring time, median answered-call duration, and inbound lost as missed plus voicemail plus abandoned.
  • Sample and transcribe call recordings in Dutch and Swedish, then read the transcripts and assess conversation quality.
  • Deliver a monthly per-agent scorecard ending in one or two coaching points per person, each carrying the number behind it and written so a manager can forward a single block to a single agent.
  • Check in each report whether the previous month’s recommendations were acted on.

Team set-up

  • 1 AI employee
  • Client-side sales/market owner receiving and forwarding the scorecards

Results & Benefits

  • The first review covered 3,311 calls over 60 days.
  • It found 224 lost inbound calls in 30 days — the single biggest finding, and invisible in the vendor’s own reporting because abandoned calls were not counted.
  • It found call recording effectively switched off on the Dutch lines (19 of 777 eligible calls) and call dispositions empty on 100% of calls, meaning per-agent conversion was not measurable at all until both were fixed.
  • It caught one agent’s connect rate falling from 54% to 34% while call volume rose — dialling, not selling.
  • Scorecards now arrive automatically on the first of each month, with the evidence behind every coaching point.

Codepole helped with the launch of our current platform. Implemented features and products enabled us to rapidly scale our existing Swedish business and expand to new markets.

Robin Tjassens, Kompar

Codepole managed to provide me with top quality candidates in short period of time. Their support and hands-on approach throughout the recruitment process were invaluable.

Daniel Abebe, HuggyStudio